The Big Launch

MOISSANITE VS. DIAMOND IN 2025: WHICH GEMSTONE IS RIGHT FOR YOU?By Illy Jewelry on 24.05.2025 Affordable sparkle or timeless investment? Today’s market offers lab-grown Moissanite alongside natural diamonds—both dazzling, yet fundamentally different. Let Bellea Jewelry guide you through origins, properties, and buying tips so you can choose the perfect gem. 1. WHAT IS MOISSANITE—and where does it come from? Mineral Identity: Moissanite is crystalline silicon carbide (SiC). In nature, it’s ultra-rare—found in meteorites and near volcanic vents. Laboratory Creation: To meet demand, modern furnaces combine carbon and silicon under high heat, then shape and polish flawless crystals in standard cuts. Historical Note: Discovered (and misidentified as diamond) by Henri Moissan in 1893, the gem was officially named “Moissanite” in his honor. 2. KEY PROPERTIES OF MOISSANITE Color Variance: Though graded on a diamond-style D–Z scale, Moissanite can show subtle yellow, gray, or green flashes—especially in larger sizes. Perfect Clarity: Lab growth ensures virtually zero inclusions—every stone is eye-clean. Brilliant Fire: With a dispersion 2.4× that of diamond, expect intense “rainbow” sparkle under sunlight. Hardness & Durability: At 9.5 on the Mohs scale, Moissanite resists scratches and suits daily wear—just shy of diamond’s top score of 10. 3. HOW MOISSANITE DIFFERS FROM DIAMOND Property Moissanite Diamond Composition Silicon carbide (SiC) Carbon (C) Refractive Index 2.65–2.69 2.42 Dispersion 0.104 (high fire) 0.044 (subtle brilliance) Hardness (Mohs) 9.5 10 Color Tendency May show faint hues Pristinely colorless D–Z scale Certification Manufacturer grade GIA / IGI grading Visual Effect: Moissanite’s higher fire yields vibrant flashes—some love the rainbow effect, others find it too intense compared to diamond’s classic white sparkle. Certification: Diamonds are graded by neutral labs (GIA, IGI). Moissanite reports come from the maker, so transparency about cut, carat, and color grade is key. 4. WHICH SHOULD YOU BUY? Moissanite Is Ideal If: You want diamond-like brilliance at a fraction of the cost. You desire eye-clean clarity and extraordinary fire in everyday wear. Natural Diamond Is Ideal If: You seek a long-term investment or heirloom with enduring market value. You prefer the subtle, timeless brilliance unique to mined diamonds. CONCLUSION Both gems offer stunning sparkle—your choice depends on budget, lifestyle, and long-term goals. At Illy Jewelry Store, we offer expertly crafted Moissanite and certified diamond pieces, so you can find the perfect match for your next special occasion. ✨ Explore our full gemstone collection at illyjewelry.com and discover the brilliance that fits your story.

TIPS FOR PRESERVING JEWELRY DURING THE GREAT HOLIDAY SEASON The long holiday season is your chance to explore new destinations and create lasting memories. But traveling with your favorite jewelry can put it at risk of damage or loss. Bellea Jewelry shares these smart tips to keep every piece safe and sparkling throughout your holiday adventures. 1. PLAN AND SELECT SMARTLY Coordinate with Outfits: Choose jewelry that complements the looks you’ll pack—think versatile pieces in neutral metals or clear CZ that pair easily. Opt for Simplicity: Prioritize light, low-profile designs (stud earrings, slim bands, simple chains) to minimize tangles and breakage. Travel Light: Limit your selection to a few key pieces—mix-and-match classics that cover casual days and evening events. 2. PACK WITH CARE Use a Jewelry Organizer: Store each item in its own soft-lined compartment or pouch to prevent scratching. Protect Chains: Loop necklaces into loose coils and secure with a small elastic or jewelry clip so they don’t tangle. Separate from Other Items: Keep jewelry out of socks, scarves, or loose pockets to avoid bumps and abrasions. 3. STORE SAFELY ON THE ROAD Use Hotel Safes: Whenever possible, lock away valuables in a secure safe. Travel with You: If you’re active—hiking, swimming, or sightseeing—wear only robust, waterproof pieces or leave delicate items in your locked luggage. Before Bed: Remove all jewelry at night to prevent accidental damage or loss while you sleep. 4. CARE AFTER EACH WEAR Gentle Wipe-Down: After wearing, clean off dirt, oils, and sweat with a soft cloth. Deep Clean Periodically: Use a gentle jewelry solution and follow care instructions for your metal and stone types (e.g., silver, CZ). Seal Against Moisture: Store clean pieces in an airtight pouch or box with anti-tarnish strips to keep air and humidity at bay. With these simple steps, Illy Jewelry hopes your holiday season is filled with joy—and that your cherished pieces return home in perfect condition. Travel safely, shine bright, and enjoy every moment!

MOTHER’S DAY JEWELRY GIFT GUIDE — ILLY JEWELRY Mother’s Day is the perfect moment to celebrate the extraordinary woman who shaped your life. Beyond flowers and heartfelt wishes, a piece of finely crafted jewelry from Illy Jewelry is a timeless token of gratitude and love. WHY ILLY JEWELRY IS THE PERFECT MOTHER’S DAY GIFT Meaningful Symbolism: Each Bellea design embodies love and appreciation—every pendant, bracelet, earring, and ring carries a special message just for Mom. Endless Variety: From classic elegance to modern flair, Bellea’s diverse collection covers all styles, materials, and price points, ensuring you find the ideal match for her taste. Premium Craftsmanship: We use high-quality metals and precision-set CZ stones to create pieces that last a lifetime in both beauty and durability. Luxurious Presentation: Every gift arrives in Bellea’s signature, high-end box—ready to delight the moment she opens it. TOP BELLEA PICKS FOR MOM 1. CZ HEART PENDANT NECKLACE A timeless expression of love, featuring a faceted CZ heart suspended from a delicate chain. 2. GEOMETRIC CZ BANGLE BRACELET Sleek and contemporary, this open-frame bangle is studded with clear CZ for refined sparkle and everyday wear. 3. PAVÉ CZ STUD EARRINGS Classic round studs with full pavé CZ pave a path of light—perfect for both casual and formal occasions. 4. INTERLOCKING CZ RING Symbolizing unbreakable bonds, this adjustable ring features two interlocking CZ loops in polished metal. MAKE THIS MOTHER’S DAY UNFORGETTABLECelebrate her unwavering support and love with a gift as radiant as she is. Explore Bellea Jewelry’s full Mother’s Day collection at illyjewelry.com and find the perfect piece that says “Thank you, Mom.”

REVEALING SUMMER CZ JEWELRY TRENDS 2025This summer, make every moment shine with Bellea’s hottest CZ—cubic zirconia—designs. Ditch the ordinary and embrace these four sparkling trends to elevate your warm-weather wardrobe. 1. SCULPTURAL CZ FORMS: CONTEMPORARY ELEGANCE Redefine classic silhouettes with bold CZ shapes: Irregular CZ drops set on sleek hoop earrings for modern movement. Multi-layered CZ neckpieces mixing round and baguette cuts in graduated lengths. Open-frame CZ cuffs showcasing oversized geometric stones for a strong wrist statement. 2. GEOMETRIC DRAMA: CUTTING-EDGE STATEMENTS Stand out with angular architecture in CZ: Linear fringe earrings strung with graduated CZ baguettes for dynamic sparkle. Oversized resin rings featuring neon-hued CZ centers—perfect for standout style. Interlocking CZ chokers composed of squares, triangles, and circles, all pavé-set in clear stones. 3. VIBRANT CZ COLORPLAY Add bright energy with colored CZ: Rainbow CZ bangles, each link a different vivid tone from azure to fuchsia. Color-blocked hoop earrings combining enamel panels with matching CZ pavé. Gradient ear climbers transitioning through summer hues like sunset orange to teal. 4. NATURE-INSPIRED CZ MOTIFS Channel the outdoors in sparkling clarity: Leaf-vein CZ necklaces, delicate branches outlined in petite stones. Butterfly-wing CZ ear cuffs, sculpted shapes in pastel and iridescent cuts. Textured bark CZ rings, hammered metal bands accented with random stone “raindrops.” Make a dazzling splash this summer with Bellea’s CZ collection, where every piece captures light—and attention. ✨ 🛍️ Shop the full CZ lineup at illyjewelry.com and let your style command the sunshine!

GIFT GUIDE FOR FAMILY DAY: ILLY’S CZ JEWELRY FOR EVERY LOVED ONE In our busy lives, we sometimes miss precious moments with family. As Vietnam Family Day approaches, celebrate your loved ones with a small but meaningful gift: a sparkling piece of CZ jewelry from ILLY. Here are five perfect picks—one for each special woman in your life. 1. FOR GRANDMA: CZ ONYX-EFFECT BRACELET SET Why it’s perfect: Grandmothers guide and nurture us with unconditional love. This onyx-look CZ bracelet set combines deep-black CZ beads (for strength and positive energy) with clear CZ accents (for purity and light). Design: Alternating black and clear CZ stones on a stretch band Sentiment: A symbol of respect, protection, and enduring love Wearability: Elegant enough for celebrations, comfortable for daily wear 2. FOR MOM: FLORAL CZ NECKLACE & STUD EARRINGS Why it’s perfect: Mothers deserve a tribute that reflects their grace and sacrifice. A dainty floral necklace with matching CZ stud earrings brings a delicate sparkle to her neckline. Design: Petite flower pendant studded with clear CZ; coordinating CZ studs Sentiment: Represents the bond of family, blooming through every season Wearability: Timeless elegance for work, weekend brunches, or family gatherings 3. FOR WIFE: ROMANTIC PINK CZ HEART SET Why it’s perfect: Show your deepest love with pink-hued CZ that captures romance. A heart-shaped CZ pendant on a fine chain, paired with drop earrings, creates a cohesive, sentimental look. Design: Pink-tinted CZ heart pendant; matching pink CZ dangles Sentiment: Symbolizes passion, sweetness, and lifelong commitment Wearability: Striking enough for date nights and anniversaries, yet sweet for everyday 4. FOR DAUGHTER: MULTI CZ CHARM BRACELET Why it’s perfect: Celebrate your daughter’s bright future with a playful bracelet CZ charms. Each hue stands for joy, wisdom, and creativity. Design: Stretch-fit band with pastel CZ charms  Sentiment: A wearable wish for happiness, growth, and resilience Wearability: Fun, adjustable fit that grows with her—ideal for school days or outings 5. FOR SISTER: GEOMETRIC CZ STUD EARRINGS Why it’s perfect: Sisters inspire and support us every day. A modern pair of geometric CZ stud earrings—think triangles or hexagons—adds a contemporary edge to her style. Design: Sharp CZ shapes set in silver-plated alloy Sentiment: A reminder of your unique bond and shared adventures Wearability: Versatile enough for both casual and polished looks WHY CHOOSE ILLY’S CZ JEWELRY? Dazzling Brilliance: Precision-cut CZ stones mimic diamond fire at a fraction of the cost. Everyday Durability: Premium plating over sturdy alloys resists tarnish and wear. Thoughtful Packaging: Each piece arrives gift-ready in ILLY’s signature box. ✨ Explore the full ILLY collection at illyjewelry.com and find the perfect CZ gift to express your love this Family Day!

ILLY WOMEN’S CZ & Moi BRACELETS—SPARKLE WITHOUT PEARLS Bracelets are heartfelt tokens that connect us. ILLY’s CZ & Moi-studded designs offer all the sparkle—no pearls required. Here are four fresh picks, each swapping pearl accents for brilliant CZ & Moi: 1. FLORAL CZ CHAIN BRACELET Design: CZ & Moi “petals” and “leaves” cluster to form a miniature garden motif. Materials: Platinum-plated alloy decked in clear, precision-cut CZ & Moi stones. Specs: 16 + 5 cm adjustable chain; feather-light feel. Why You’ll Love It: Every move catches light—perfect for a romantic accent on casual or dressy looks. 2. LOVE HEART CZ & Moi BRACELET Design: A row of round CZ & Moi beads punctuated by a faceted CZ & Moi heart charm. Materials: High-polish silver alloy with premium clear CZ & Moi. Specs: Stretch-fit design; comfortable wear. Why You’ll Love It: A sparkling heart centerpiece makes this piece a timeless symbol of romance—elegant for work or weekend. 3. OCEAN MYSTIQUE CZ BRACELET Design: Wave-inspired round CZ & Moi links with a central round-shaped CZ & Moi charm. Materials: platinum plating over durable alloy, studded with spark and white CZ & Moi. Specs: 17 + 5 cm adjustable; perfect balance of weight and wearability. Why You’ll Love It: Captures the sea’s serene shimmer—ideal for adding a breezy, free-spirited vibe to any outfit. 4. MONOCHROME CZ & Moi & ONYX TONE BRACELET Design: Alternating clear CZ & Moi and white onyx-tone CZ & Moi beads for striking contrast. Materials: platinum-plated alloy with matched clear and white CZ & Moi. Specs: 16 cm stretch fit; 8 g sleek and secure. Why You’ll Love It: Balances light and dark for a modern, sophisticated edge—no pearls in sight, just pure CZ & Moi brilliance. WHY ILLY’S CZ & Moi BRACELETS? Diamond-like Sparkle: CZ & Moi stones cut for maximum fire and brilliance. ** lasting Shine:** Premium plating protects against wear. Ready-to-Gift: Arrives in our signature box—no wrapping needed. ✨ Shop the full CZ & Moi collection at illystore.com and let her wrist shine!

FIND HER PERFECT GIFT: 5 JEWELRY PICKS FROM ILLY When words aren’t enough, the right piece of jewelry speaks volumes. At ILLY, every necklace, brooch, bracelet, earring, and ring is designed to capture affection, elegance, and the unique beauty of the woman you love. Discover five standout pieces that make unforgettable holiday—and everyday—gifts. 1. PREMIUM APRICOT BLOSSOM NECKLACE Material: 925 Italian silver (hypoallergenic & tarnish-resistant) Details: 40 + 5 cm adjustable chain; apricot-flower pendant adorned with brilliant CZ accents Why She’ll Love It: luxuriously luminous, this necklace drapes perfectly over sweaters or evening dresses—infusing every look with the freshness of spring blooms. 2. PINK PEARL & STRAWBERRY QUARTZ EARRING Material: Freshwater pearls, pink strawberry quartz Details: Freesize, stretch design; “bold” drop tipped with sparkling stones Why She’ll Love It: The soft glow of pearls paired with CZ whispers romance and good fortune—perfect for layering with her favorite timepieces or casual earrings. 4. ROMANTIC PINK STUD EARRINGS Material: S925 sterling silver Details: petite floral motif; ultra-light comfort Why She’ll Love It: Tucked elegantly behind a swish of hair, these dainty flower studs add a touch of feminine charm—ideal for daily wear or as a sweet accent to her evening ensemble. 5. BOLD BLOOM RING Material: Platinum-plated premium alloy Details: substantial weight with a mirror-bright finish Why She’ll Love It: A modern twist on classic glamour, this sleek band stands out solo or stacked—its brilliant surface reflecting both confidence and sophistication. WHY ILLY? Thoughtful Design: Each piece balances comfort with statement-making detail. Quality Materials: Hypoallergenic metals, lab-certified stones, and lasting finishes. Effortless Gifting: Beautifully packaged, ready to surprise and delight. 🌟 Explore the full collection and find the jewelry that tells her story at illyjewelry.com 🌟

Why Cubic Zirconia (CZ) Is the Jewelry World’s Best-Kept Secret Cubic Zirconia (CZ) has quietly risen to fame as the go-to gemstone for anyone craving diamond-like sparkle without the hefty price tag. At Illy Jewel, we believe CZ’s blend of beauty, durability, and eco-friendliness makes it the perfect choice for every occasion. Here’s why CZ jewelry deserves a spot in your collection: 1. Flawlessly Clear—Every Time Manufactured under precise laboratory conditions, CZ stones emerge totally free of the inclusions and color variations found in natural gems. The result? A crystal-clear brilliance that catches every glint of light—no surprises, just stunning sparkle. 2. Affordable Luxury Why pay diamond prices when CZ delivers almost identical fire and brilliance? You can own bold statement pieces or delicate everyday designs in high-grade silver for a fraction of the cost—so you’ll always have room in your budget for more! 3. A Rainbow of Possibilities From classic clear to vivid blues, pinks, purples, and greens, CZ comes in every hue imaginable. Whether you love vintage filigree or modern minimalism, there’s a CZ cut and color to match your style—and to keep your look fresh season after season. 4. Tough Enough for Daily Wear Scoring an 8–8.5 on the Mohs hardness scale, CZ resists scratches and handles life’s little bumps with ease. It’s less brittle than diamond, meaning it’s more forgiving under everyday knocks—perfect for fearless fashionistas. 5. Conscientious Craftsmanship Lab-grown CZ avoids the environmental impact and ethical concerns of traditional mining. When you choose CZ, you’re choosing a brilliant gemstone that’s kinder to people and the planet. 6. Effortless Care CZ doesn’t demand special storage or complicated cleaning rituals. A quick wipe with a soft cloth or a gentle soak in warm, soapy water is all you need to keep your pieces shining like new. 7. Versatility for Every Moment Whether you’re dressing up for a gala or adding a touch of shimmer to your jeans-and-tee combo, CZ accessories adapt to every look. From petite studs to chandelier earrings and stackable rings, they add polish to your day and drama to your night. Discover Your Perfect CZ PieceExplore Kya Jewel’s curated CZ collection—where affordability meets elegance, and every gemstone tells a story of sparkle without compromise. Let us help you find the CZ design that shines as brightly as you do. 🛍️ Browse Now at Illy Jewel Official and elevate your jewelry game with the savvy choice in sparkle!

FIVE BLUE LAPEL BROOCHES TO ELEVATE YOUR HOLIDAY STYLE—ONLY AT ILLY When festive lights begin to twinkle and carols fill the air, it’s time to add a touch of winter magic to your wardrobe. ILLY’s exquisite blue lapel brooches blend seasonal charm with timeless elegance—perfect accents for everything from a cozy knit to a tailored blazer. Discover our three standout designs for this Christmas season: 1. EMERALD PEACOCK BROOCH Channel nature’s splendor with this vibrant peacock motif. A rich emerald-green stone fans out into “feathers” of durable alloy, each edged with sparkling white cubic zirconia. At 4.9 × 4.4 cm and 12.6 g, it’s a statement piece that transforms any dark denim jacket or navy overcoat into a winter garden of glamour. 2. ARISTOCRATIC BLOSSOM BROOCH For those who favor refined minimalism, this ivory-hued floral design is pure sophistication. Intricately carved petals curl around a pale blue center stone, evoking a winter blossom just peeking through frost. At 3.4 × 3.4 cm and a light 7.7 g, it adds the perfect accent to a crisp white shirt or camel–wool coat. 3. SNOWFLAKE SPARKLE BROOCH Embrace the season’s frosty wonder with our snowflake-inspired pin. Brilliant facets catch every twinkle of holiday lights, giving a fresh, crystalline glow to dark velvet or structured tweed. Measuring 4.6 × 4.7 cm and weighing 18 g, it’s both substantial and snug—your go-to for festive dinners and winter soirées. WHY ILLY’S BLUE LAPELS ARE THIS SEASON’S MUST-HAVE Versatile Elegance: From casual gatherings to formal events, each brooch elevates your look in an instant. Quality Craftsmanship: Premium alloys, precision stone-setting, and hand-polished finishes ensure lasting brilliance. Limited Holiday Editions: These designs won’t be restocked—secure your signature piece today. SHOP THE COLLECTIONIlluminate your holiday wardrobe with ILLY’s exclusive blue lapel brooches. Whether gifting a cherished friend or treating yourself, these sparkling accents promise to make your season unforgettable. 🛍️ Explore the full lineup of festive brooches at illystore.com/holiday-brocade and enjoy complimentary luxe packaging with every order.

HOW TO CHOOSE THE PERFECT BRACELET: A WOMAN’S STYLE GUIDE Bracelets are more than just adornments—they’re personal statements that showcase your individuality, mood, and aesthetic. At ILLY Store, our statement bracelets combine brilliant CZ, diamond-grade moissanite, and triple-plated platinum-silver finishes for enduring shine. Use this guide to select the ideal bracelet for your hand shape, style, and occasion. 1. POPULAR BRACELET STYLES 1.1 Metal Cuffs & BanglesSleek platinum-plated cuffs or chunky link bangles offer modern edge and team beautifully with evening wear. 1.2 Gemstone & CZ AccentsMoissanite or CZ-studded bracelets bring captivating sparkle—perfect for special events or elevating everyday outfits. 1.3 Leather WrapsTextured leather cords, sometimes accented with metal or stones, lend a relaxed, bohemian vibe. 1.4 Wood & Natural MaterialsCrafted from ebony or sandalwood, these earthy bracelets add warmth and organic charm. 2. HOW TO CHOOSE YOUR IDEAL BRACELET 2.1 Find Your Hand’s Proportions Slender Wrists: Opt for slim, delicate chains or narrow cuffs to maintain balance. Fuller Wrists: Bolder, wider bands or multi-layered designs add proportion and statement impact. 2.2 Match Your Personal Style Classic Elegance: Choose smooth platinum-plated bangles or a single-row CZ tennis bracelet. Modern Minimalist: Go for geometric cuffs or sleek, unadorned link bracelets. Bohemian Flair: Layer beaded leather wraps with natural-stone accents. 2.3 Complement Your Skin Tone Warm Undertones: Rose-gold plating or warm-hued topaz and citrine accents. Cool Undertones: Silver-white metals with clear CZ or sapphire stones. 2.4 Consider Your Age & Lifestyle On-the-Go: Low-profile cuffs resist snagging during daily activities. Social & Glam: Choose dazzling multi-row gemstone bracelets for nights out. 2.5 Coordinate with Other Jewelry If you wear statement rings or necklaces, balance with simpler bracelets. When stacking multiple bracelets, mix textures—pair a smooth cuff with a beaded strand and a slim chain for curated-arm elegance. 2.6 Suit the Occasion Work: Subtle platinum-plated bangles or single-stone bracelets in classic silhouettes. Parties & Events: Layer a sparkling CZ cuff with moissanite-accented chain for maximum impact. Gifts: A timeless tennis bracelet or personalized charm bangle makes an unforgettable present. 2.7 Seasonal Touches Spring/Summer: Light leather wraps or delicate chain bracelets. Autumn/Winter: Rich tones—rose-gold, deep-stone accents, or wider metal cuffs to complement cozier outfits. 2.8 Budget & Brand Confidence ILLY’s triple-plated, ethically sourced sterling silver offers luxury finishes at accessible prices. Enjoy our lifetime care guarantee and complimentary polishing to keep your pieces sparkling. 3. CONCLUSION Your bracelet should feel like an extension of your style—effortless, expressive, and exceptionally crafted. Whether you prefer the gleam of moissanite, the bold statement of a sculptural cuff, or the boho charm of leather wraps, ILLY Store has the perfect piece to adorn every wrist and occasion. 🛍️ Shop ILLY’s signature bracelet collection for standout designs that celebrate your unique flair—and wear your story on your sleeve.